Redesign the packaging of 6 selected Kellogg's cereal packets, making them appeal to a more mature age group. The designs should be released as a limited edition variety pack and consequently reposition the cereals in the market.

 

The 6 cereals are:

 

My initial research revealed that each cereal was released in a different decade within the last 100 or so years spanning the full history of Kellogg's. I then researched each decade and applied an appropriate design style to the box in order to celebrate the variety of Kellogg's. In addition, I incorporated an influential event from that particular decade into the design, but to be inkeeping with the Kellogg's tone of voice and optimistic values, all of the events are positive and profound. 

Rice Krispies were released in the 1920's so the design of the box features graphics which represent the discovery of Penicillin by Sir Alexander Fleming in the style of Bauhaus.

Frosties were released in the 1950's, the same decade as the coronation of Queen Elizabeth II. The design features a repeated geometric pattern and colours representative of the 1950's made from the shape of one of the jewels from the coronation crown. 

Coco Pops were released in the 1960's, which is synonymous with the art movement of Psychedelia and the first manned moon landing in 1969. To represent this, I hand marbled a scene of the moon and created a typographic poster based on Psychedelic art.

Crunchy Nut was released in the 1980's, the decade of early video games and films such as Tron. The 80's were also remembered as the decade in which the Berlin Wall was torn down and people living in East Berlin were free to cross the border into West Berlin. 

Honey Loops were released in the 1990's, the decade that Britpop and bands such as Oasis and Blur took the world by storm. This box is a tribute to the impact British music had on the world in the 90's.